Is gaming right for digital retail store?

It is certainly no good to give a business idea a platform and lay its entire future at its feet. If Facebook is any consolation, one poor CTO has been blasted up to his…

Is gaming right for digital retail store?

It is certainly no good to give a business idea a platform and lay its entire future at its feet. If Facebook is any consolation, one poor CTO has been blasted up to his eyeballs.

Anyway, as if yet another new social media site, Aldebaran’s gone to town on the video game space, selling console games over its own platform (which started out as an international game eBay called Direct2Drive) to gamers who have come in search of the promised AAA titles that are never going to drop.

Now, the party is coming to an end.

the dreaded section, lifecams, is fucking up business. this is going to fucking kill the earth’s housing market.

So right off the bat you can see a few dodgy assumptions that the reason why the store is struggling so greatly is because of “the dreaded section, lifecams”.

Now it does seem to me that lifecams could be a useful addition to the physical video games market. They would allow gamers to store content in a central location, archive games, and share clips of gameplay. In return for storage of your content, the game creator gets a little place to sell their games, and gamers can monitor that content and encourage others to lend it. So why would you buy a games platform specifically for storing your games and then fail to use the service? To be fair, the aforementioned spokesperson seemed to offer a clearer answer to this by saying they just want to give gamers one place to buy games and sell games.

We asked if Aldebaran’s approach to gaming was representative of the way the company thinks about gaming, and here’s what they said

As well as selling console games, An “Angry Mob” also sells non-gaming merchandise. It’s a strategy that Aldebaran boss Eric van den Bergh is keen to extend to other areas in the company, such as home improvement, online travel and real estate. In the past, only Aldebaran’s hardware brands have featured their own branded offerings. “It’s something that Aldebaran will move into more,” he says.

I really hope that the company does not go all proprietary on its retail formats, and leaves the “enjoy the gaming” mindset well and truly behind it. It would be so much better if there was enough competition within the game retail space to ensure that game creators can earn a decent return from releasing new content to a market that is split up into multiple locations. But if Aldebaran and other companies manage to effectively kill all other competition, I am afraid that not only will gamers feel frustrated, the next generation of content owners will surely feel pretty similar.

Meanwhile on Reddit this is what the company has to say

just don’t do ANYTHING to put us out of business…

no jabber jabber jabber jabber…..

Feel free to purchase your console games here because the reviews are still great.

We just want the website to be a great place to find game content with reviews, retailer content, and extra content within the game itself.

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