Image copyright Getty Images Image caption The news comes ahead of the WWDC presentation by Apple
European Commission President Jean-Claude Juncker has announced the EU is encouraging smartphone makers to use micro USB-C cables instead of the micro USB-A cords used today.
Mr Juncker said consumers were wary of the cost of “extending” cables that can cost 30 euros ($36.60, £27.10, AU$44.80) to buy.
EU officials believe the world’s biggest smartphone makers should follow Apple’s lead by offering a wider range of models.
WWDC starts on 10 June, one week before the European Parliament elections. Apple is offering developers access to iOS 12 on 9 June.
Why is the EU getting involved?
The European Commission said the move by European mobile phone companies to include the cheaper cables should drive competition between cables suppliers.
In its new proposal, the Commission also wants to allow consumers to buy fast chargers that connect to all phones – with no restrictions.
Image copyright Getty Images Image caption In the US, Apple launched a USB-C adapter last year
Motorola has already started selling more affordable cables alongside an expanded range of handsets using its own micro USB-C cable.
It also makes USB-C connections for Apple’s iPhones.
In the UK, Vodafone and EE already offer fast chargers in tandem with smartphone purchases.
What impact will this have?
The Commission is hoping for a market correction from retailers and phone manufacturers.
Giant manufacturers like Apple should be confident that there will be enough competition for them to offset the cost of adopting micro USB-C cables, according to the Commission.
It says that in 2016, consumers spent a total of 200 billion euros on cables.
The move follows European Parliament’s vote last year in favour of an EU standard for cord standards.
What is the current situation?
In Britain, Apple users will find that the new USB-C cable doesn’t work with older iPads or iPhones. The cable is a proprietary connector, used by Apple’s App Store.
Also, Samsung has said some of its newer phones won’t work with the micro USB-C cables for USB-A.