From 19 August, loyalty card customers will be able to redeem gift cards and earn rewards just before purchases
Target to kick off holiday sales early with ‘Deal Days’ and new price match guarantee
With the start of the holiday shopping season fast approaching, Target is hoping to shake up the industry by introducing two new sales and two unique promotions. As part of its “Deal Days” program, customers who use their Target-branded credit or debit cards to make purchases will be able to redeem gift cards during designated pre-holiday sales before 11pm local time every day from 19 August through 30 November.
This is not Target’s first foray into ‘Deal Days’. Last year, the retailer partnered with Groupon to offer nearly 90 deals per day for Black Friday and Cyber Monday.
This year, the focus is squarely on holiday gift cards. Thanks to the generous terms of Target’s three-year agreement with MasterCard and Visa, shoppers will be able to redeem gift cards both in stores and online starting early and often before more competitive promotions crop up.
An extra $5 off a $25 gift card or $10 off a $50 gift card will be applied to the eligible Target-branded credit or debit card purchase over the course of three of the six “Deal Days.” For example, shoppers will receive $3 off a $25 gift card or $5 off a $50 gift card on 19 August and 9 and 25 September.
Target customers who want to redeem their gift cards during these time periods will need to activate the cards before making purchases.
Not only will Target’s timing be key to attracting shoppers, but they’ll also get more face time with customers: 20% of their “Deal Days” will be used for in-store press events that will give more in-depth product information and store tours for the press. These in-store media events will happen on Monday 13 September, Monday 20 September, Monday 27 September, Tuesday 28 September, Monday 2 October, Monday 8 October, and Monday 9 October.
The “deal days” also provide Target with the option to offer customers a reduced price on certain items every week throughout the holiday season.
On the eve of each “Deal Day,” customers who can prove that they made purchases at Target the previous Saturday will be able to exchange their gift cards for a different brand of gift card. On the last day of each deal, Target will give away $20 worth of store credit, and it’s possible that the “deal days” could include an extended price match guarantee, too.
In a recent statement, Brian Cornell, Target’s chief executive officer, said: “There is simply no price matching in our industry, but we can – and we’re committed to doing it every day. With our new deal days program, we are taking our price matching to the next level by giving more flexibility to customers to redeem their gift cards before their competitors get a chance to match our prices.”